It seems to be the Holy Grail of the social media age – invent a meme that becomes incredibly popular and spreads around the globe. Sometimes that meme is a video or a song, sometimes a new word or phrase. Perhaps it was the latter the following website had in mind when attempting to introduce new marketing terms:
Definition: SoLoMo is the blend of social, local and mobile. It represents the growing marketing trend of targeting consumers based on their current location with content or promotions designed to be shared via social networks.
Ok – I know marketing is an easy target but it still needs an odd arrow shot in its direction. No one did this better than Bill Hicks and this piece of genius reminds us how [NSFW].
Or maybe I’m just a target for those interested in the righteous indignation dollar?