That heavyweight heading shouldn’t put you off. All I’m saying really is nothing new. Since photography has been opened to the masses through the availability of cheaper, easier to use digital cameras and the ability to publish freely online, ‘professional’ (and the less well-paid ‘serious’) photographer has to cling on to power somehow. This short film brilliantly and hilariously shows how.
The opening line – ‘I only shoot film’ – pithily represents the elitism of pro/serious photography, and is funny too. When in doubt, deny the very basis of the revolution – in this case, suggest analogue is better than digital. But don’t feel isolated, pro snappers. You’re not the only ones. The assertion of power, conscious and deliberate or otherwise, happens everywhere in culture, everywhere in life. In fact, we’re probably doing it right now.